FAQ

Even though the paper is glossy, it can still be recycled with your normal kerbside collection.

The ink used is vegetable based.

First of all, thank you for reading it!

You may like to pass it on to someone else that might like to read the articles or who may benefit from knowing about local businesses.

• It might be worth keeping it somewhere safe ready for if you ever do need to use a local business!
• If you can find no further use for the newsletter you may like to let your kids turn it into paper aeroplanes and see who has the best design.
• Use a paper shredder and used as pet bedding (assuming the ink used isn’t going to pose a problem – don’t forget to remove the staple!)
• If you have kids or perhaps even if you don’t! Why not use the left over newsletter to make something out of ‘paper mache’?
• Finally if you’ve reached the decision to say goodbye to the newsletter it is 100% recyclable!

Carbon Footprint

I’ve heard newsletters aren’t environmentally friendly:

This isn’t entirely true. Like absolutely everything in life it will have a carbon footprint. The newsletter is printed on a renewable resource and is 100% recyclable so therefore they’re more environmentally friendly than the use of computers to read articles and view adverts as the newsletter is made of a 100% recyclable product and it is one of the world’s most recycled products.

There is an element of irony when people use their computing devices to complain about the environmental impact of paper newsletters which is lost on some.

• Computing devices consume electricity and have an ongoing carbon footprint, our newsletters don’t.
• Computing devices have larger amounts of metal in them that has been dug up from the earth destroying the landscape and is encapsulated in non-recyclable plastic. Our newsletter is have 2 little staples and is 100% recyclable and contains recycled products.
• The carbon foot print of producing a computing device is significantly greater than a paper newsletter.
• Computing devices are often produced in factories abroad that have poor working conditions and poor human rights. Our newsletter is produced here in Wilstock, and printed in Taunton using paper that is FSC certified sustainable.
• You can pin our newsletter on a board and come back to it time and time again without increasing the carbon footprint, using a computing device to do this would increase the energy carbon footprint.
• You can turn our newsletter into something different or share it before you recycle it.

For more information, you may wish to compare Facts & Myths over at  Two Sides

A great comparison between the use of paper and computing devices can be found  here

We don’t expect our readers to change their lifestyle for our newsletter, which is why we purchased 1 tonne of CO2 offset on 1st September 2020 the day we launched our first newsletter, so we got off to a good start. 

Every month we purchase additional carbon offset to reduce the impact of the newsletter.

In addition to using FSC paper which replaces the trees cut down, every month we pay for ecologi.com to plant additional trees. You can track our progress on their website.

A very (very, very) rough working of the CO2 emissions for each individual newsletter based on lithographic printing and based on a number of assumptions including approximately 70% Co2 from paper production.

Residential properties should receive a monthly delivery.

If for any reason you don’t wish to have a copy of the newsletter the volunteers will respect the sign that requests no unsolicited mail as long as it is clearly visible. No reason needs to be given to refuse the newsletter but please be polite to distributors.

Our distribution is completed entirely by volunteers. Whilst we aim to have the distribution completed by the 7th of the month but sometimes due to personal commitments this isn’t always possible.

(Correct as of 17/03/2025)

Please note that quantities delivered in each area vary each month based on the availability of volunteers.

There is a balance between spending money on advertising and the rate of return. The sweet spot varies based on company age, sector, reputation, demographic of target audience.

• No Exposure
• Ineffective exposure
• Threshold for effectiveness
• Reinforcement of effectiveness
• Excessive exposure
• Negative exposure

The target audience for your business and the advertising used to target them specifically needs to be carefully considered.

• Age
• Gender
• Location
• Education
• Relationship status
• Wage bracket
• Time of year
• Home owner status
• Diet
• Much more!

• Social Media
• Magazines & Newspapers
• Word of mouth
• Signs
• Leaflet drop
• TV
• Radio

Unless your advert goes viral, you will need to advertise more than once and using advertising streams best suited to your target audience.

One of the most common mistakes we see is when a company advertises once and expects instant results. Building brand awareness takes time. Coke Cola & McDonalds are a world known brand but still utilise regular advertising via different streams.

Advertising helps build brand awareness, trust & reputation for the brand as well as promoting a product or service.

Advertising once and then judging whether to advertise again is not the path to a successful advertising campaign. Make sure you have realistic expectations. Evaluating the effectiveness of an advertising campaign is essential to tweak the overall success rate & efficiency but allowing an appropriate amount of time & exposure is needed in order to correctly gauge the impact.

Printed advertising remains one of the most effective methods. When you coupled this with being in a magazine with content to engage with the reader and delivered directly to the door, the success rate of your advert being seen, kept & recalled increases!

Individual leaflets might be instantly discarded – magazines are more likely to be read, kept and shared meaning that your advert has multiple exposure opportunities.

Not everyone has the internet but everyone has a letter box.

print based advertising is more environmentally friendly. The ethical, moral & environmental impact of technology is significantly greater than printing. Our glossy newsletter is made of paper which is 100% recyclable and printed using environmentally friendly inks.

Effective Frequency